Production Steps – Communications

Production Steps – Communications

by Lanterne Digitale -

A picture is worth a thousand words. That being said, the image must first and foremost support the message it promotes. Whether you are a communications professional or a business leader, whether it is a 3D image, animation, motion design or visual effect, we will support you in order to design visuals that are not only appealing and striking, but also distinctive and meaningful to the target audience.

Throughout the production process, our team will keep you constantly informed of the progress of the operations and will have each important element validated according to a precise and pre-established schedule in order to realize, in images and videos, your concept and vision, according to their relevance. Our team will work with you to design and/or produce the visuals according to your desired level of involvement.

STEP 01 | 3D Modeling


From the information and documents provided (2D/3D drawings, 3D photo documentation or other files) we will recreate the element to be presented. We will model each of its particularities as needed, and, depending on the relevance, create a contextual 3D scene adapted for each of its applications and/or benefits. For each of the major elements to be modeled, approval reports will be generated for the client to enable him/her to validate the volume for each of the major objects to be represented.

When the volumetry is complete, we will also generate several preview images that will enable us to determine and validate with you the camera shots to generate for your project presentation (positioning of viewpoints).

STEP 02 | Textures

With the provided information on materials and finishes, we will create the colours and textures that make up the product and its immediate environment. We will apply them to the different surfaces of 3D models and generate for you images to validate the colors and textures of the product (s) to be promoted.

STEP 03 | Lighting

Once the volumes and materials have been validated, we will simulate the lighting. The lighting of a 3D scene is a crucial step in the production of a quality 3D image. It is at this stage that the atmosphere and atmosphere take shape and the lines of a product can be enhanced.


For the creation of a fully computer generated image, or partial image generation for photographic integration, we will simulate the ideal lighting for product enhancement, according to your preference.
Once the lighting is set, we will generate low-resolution images for validation purposes. Once this preview is corrected and approved, we will start the final calculation of the image at the required final resolution. This will usually be determined by the medium (printing, website, broadcast, etc.) you will use to promote the product.

STEP 04 | Post-production

Post-production is the stage where we make the final adjustments on the generated image. We accentuate the colours, correct certain contrasts to highlight the major attractions of the product. We add lens effects, highlights, depth of field, accessory elements if these were not already present in the 3D model. In short, we improve the image in order to ensure the development of the targeted clientele.

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